Week 1: How SEO and Google are Intertwined
Week 1: How SEO and Google are Intertwined Nolan Fasel Google is the world's most popular search engine, with over 90% of all internet searches being conducted through the platform. For businesses looking to increase their online visibility, search engine optimization (SEO) is crucial to ensure their website appears on the first page of Google's search results. So, what is SEO, and how does it relate to Google? SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs). Google's algorithms are designed to evaluate websites based on a variety of factors, including keywords, content quality, backlinks, and user experience. By understanding these factors and optimizing their website accordingly, businesses can improve their chances of appearing on the first page of Google's search results. One of the most important aspects of SEO is keyword research. Businesses need to identify the keywords and phrases that their target audience is