Week 7: How AI can help Scale a Business

 Nolan Fasel 

Throughout this class I have been thinking about ways that AI can help scale a business and allow it to grow to its max potential. There are many different things that it can do that will help grow the business in the end. One example is WIX ADI, an AI website builder. When it comes to starting a business one of the hardest things to do is start a website and know how to design it to get the attention of the customer. The way it builds a website is much quicker and efficient then if the owner of the business was to sit down and do it themselves. WIX ADI the user of the AI simply has to answer a couple questions about the business, industry, and design preferences. Once that is done the AI generates a customized layout, design, and content. The way that it does this is through analytics and statistics that the user would most likely not know on their own. It uses user input, incorporating relevant industry- specific features, and generating a visually appealing and functional website. It gives efficiency and speed that a human would not have when it comes to creating a website on their own. With WIX ADI it allows the user to focus on the content and goals of the business whereas what the website looks like is up to the AI, which is sometimes the hardest part. 

Another AI tool that can help scale a business is the use of chatbot technology. These chatbots are AI-powered virtual assistant that can have conversations with customers or users visiting your website. The chatbots use what is called natural language processing (NLP) and machine learning algorithms, the chatbots can understand and interpret what the customer needs, provide the information, and complete transactions. With the use of these chatbots it brings another worker into the fold without actually having and paying for a worker. Chat bots can handle a large volume of customer interactions simultaneously, providing immediate assistance and personalized experiences. They can also collect data and insights, allowing businesses to understand customer behavior, preferences, and pain points. By leveraging chatbot technology, businesses can scale their operations by improving customer engagement, streamlining processes, and delivering efficient and personalized experiences around the clock. 

When looking at business today it is important to remember how much of a technology driven world we live in. With that being said, we need to use the advantages we have and allow them make us even more money. If we do that our businesses can continue to grow and grow. While our businesses grow so will the effectiveness of AI tools allowing exponential growth in the end for everyone.